On Tuesday, I had the honor of speaking to the Broward County Cultural Division and many businesses and arts and cultures nonprofits in Broward.While this presentation covered many of the topics I hit in the FDMA presentation, it has an expanded section on how to leverage social media as well as Google and YouTube.
I was invited to speak at the FDMA/FANO nonprofit Summit held yesterday, 3/19, in Fort Lauderdale, FL. A room of over 100 attendees learned about all the ways they can leverage Google for free. If you were in attendance, thank you for coming. If you couldn't make it, here is the deck I presented. The highlights are, as put by my fellow presenter, Joe Laratro, (paraphrasing) "Google must have a guilty conscious because they give away a lot for free!"
They give away:
the ability to build your own site, for free with Google Site
free access/use of Google Earth to invite your donors and volunteers to engage more personally with your charity or brand
Google Grants will give you up to $10,000 per month to spend on Google AdWords (up to $40,000 if you exhaust that grant every month)
Google Docs to be your document management system possibly saving you the hassle of a costly intranet build out
And the presentation also covers how nonprofits can leverage YouTube and a bonus slide about Yahoo!
Maria is an Internet industry veteran with experience in online marketing strategies, creating online marketing plans, and online media buying plans, web site usability, email marketing, search engine marketing and more. Most recently, she served as the VP of Marketing for The Laredo Group, an industry leader in training companies on how to buy and sell interactive advertising.
Prior to that, Maria was Director of Online Marketing for Interval International, an InterActive Corp company and often served as an interactive marketing consultant for IAC’s new business opportunity unit. Maria was a founding board member and served as president of the South Florida Interactive Marketing Association from 2005-2006 and continues to serve as a board member and advisor to the association. She started her career in 1997 as an Interactive copywriter and marketing strategist for Internet Solutions Worldwide, Inc., the largest reseller/partner for AT&T web design and development. She later founded and operated Key Promotions, Inc., a private web consulting firm for small to medium sized clients as well as national companies and organizations.