Hiring - Seeking Interactive Marketing Manager

Email resumes to maria@iclarityonline.com

Interactive Marketing Manager

The Interactive Marketing Manager will drive marketing strategy and initiatives that optimize online customer acquisition and growth across multiple online channels. The Interactive Marketing Manager will work with a variety of clients including but not limited to travel, technology, entertainment, lead gen, membership, financial services, ecommerce and more. As the Interactive Marketing Manager, you will have the opportunity to deliver a variety of services to clients including implementing strategy around social media marketing, display media, search marketing, email marketing and more.

This is an exciting opportunity to be on the ground floor of a S. Florida based interactive media consulting company with national and worldwide clients.

Job Responsibilities:

• Overall ownership of media achieving key performance indicators
• Annual, quarterly and month media planning and buying of CPA, CPC, CPM and flat rate media placements, such as networks, exchanges, premium, affiliates, etc.
• Identifying, negotiating and project managing opportunities
• Day-to-day ownership of key publishers, portals and technology partners
• Imagining and writing creative briefs to direct agencies to develop results-oriented creative including banners, emails and landing pages
• Analyze campaigns/derive actionable insights to expand programs and drive efficiency.
• Weekly report-out to team including internal partners and clients on performance and optimization
• Achieve spend, traffic and conversion goals for online advertising

Required Skills:

• Bachelor's degree (B. A.) in marketing or like program.
• Minimum 1+ years experience with digital media, agency-side or client-side
• Demonstrated experience in negotiating placements and delivering against traffic and booking goals.
• Strong working knowledge of interactive marketing best practices
• Strong analytical skills.
• Strong creative and direction skills.
• Strong interpersonal, verbal and written communication skills.
• Some knowledge of email marketing, social media marketing and search marketing Experience performing creative optimization and landing page analysis
• Proficient with MS Excel, MS Word, MS Outlook
• Experience with PowerPoint
• Self-starter with ability to thrive in fast paced environment

Because you're my friend, you're a VIP! Get 50% off OMS Miami tomorrow @ the Hard Rock! Use code OMSVIP50. Regi now http://bit.ly/ddw3tC

Because you're my friend, fan, or follower, you're a VIP! Get 50% off OMS Miami! Use code OMSVIP50. Register here: http://bit.ly/ddw3tC

Getting ready for SFIMA tonight! Successes in Social Media...http://sfima.com/ - and thanks for all the bday wishes! :)

Social Media Successes, June 10th, SFIMA Mtg., http://bit.ly/Social_Media_Success (& hey, that's my birthday! :)

The SFIMASummit agenda is live w/ session details & speaker bios for the day long educational event on May 14th http://bit.ly/cpN1Ci

pubcon Up next in salon A, Local Search Optimization. See you there! :)

pubcon 2010 SEO - Google lists high quality in-bound links as the single most important thing you can do to get better rankings.

@pubcon Keynote was great. Sitting in on a social media measurement panel. Speaking about Local Search later today. Hope to see you there.

Planning to attend Pubcon South in Dallas? I'm speaking there. Get 20% off when u regi with this code: rc-5509620. http://www.pubcon.com/

Planning to attend Pubcon South in Dallas? I'm speaking there. Get 20% when u regi with this code: rc-5509620. http://www.pubcon.com/

Facebook tops Google's traffic for a week...CNN reports. http://bit.ly/aX6MuB

Hope to see you tom. night at SFIMA event, Increase Sales with Search. I'm moderating. http://www.sfima.com. Great panelists! Register now!

What's in an Email Marketing Strategy?, Part I
http://bit.ly/cEQe3i

What's in An Email Marketing Strategy?, Part I

What's in an email marketing strategy anyway? Email is a critical part of your communication strategy with fans. Email messages should be clear, simple and concise. Email should be written and designed for scanability and to get past junk-folder filters and into the recipients in-box. Finally, emails should be designed to catch your recipients' eyes and encourage them to take an action and engage with you, whether that's on your web site, in your social media communities, or in your place of business such as retail locations.

Your email strategy should take into consideration your target audience, your objectives, and email best practices. Emails should answer the following questions in less than 8 seconds:

1. What are you offering?

2. Why does the recipient care?

3. How do they get it?


And then there's the question of how do you actually get these messages to the in-boxes of your email list recipients. Recently, while working on an email marketing strategy for a client, I came across a good comparison of ten popular email service providers that I thought was quite helpful:
http://email-marketing-service-review.toptenreviews.com/

Stay tuned for another blog post in this "series" about how to acquire email addresses... happy emailing! :)

Thanks to all who attended my OMS session about using social media for ecomm...social comm is here! Stick around for search 2day.

OMS In San Deigo at the Online Marketing Summit getting ready to speak about how to use social media for ecomm

OMS In San Deigo at the Online Marketing Summit getting ready to speak about how to use social media for ecomm (I know..don't lynch me)!

ONS In San Deigo at the Online Marketing Summit getting ready to speak about how to use social media for ecomm (I know..don't lynch me)!

PR Nightmares Courtesy of Social Media - Why Monitoring is a Must

By now, you’ve probably heard about several PR nightmares that were made possible by the power of social media. If you haven’t, allow me to recap a few examples for you involving YouTube and Twitter:

1. United Airlines
Dave Carroll’s guitar got smashed. Dave is an up and coming musician and on a United Airlines flight his $3,000 guitar was totally destroyed by the baggage handlers. He arrived in his destination city to play a gig only to find his guitar blown to smithereens. After weeks of trying to get United Airlines to reimburse him for his guitar to no avail, he wrote a little ditty about his horrific experience with United Airlines, shot a video with his band, and posted in on You Tube. For months, if you did a Google search for “United Airlines” you would find his video, “United Breaks Guitars”, on the first page of the SERP. When I last checked, the video had over 7.8 million views.

2. Domino’s Pizza
It took 30 years to build this brand and about 10 seconds to destroy it on You Tube. Some young employees at Domino’s shot a video of what they supposedly do to your pizza before you get it. Let’s just say, you would lose your appetite immediately if I told you what it was they were doing to the pizza. The video was ultimately taken offline but Domino’s was slow to respond because they did not have any social media presence. Although the video was taken down, the story lives on because when you search for Domino’s, news outlets that covered the Domino’s disaster still appear in the search results.

3. Southwest Airlines
In more recent news, Southwest had a large size passenger issue. Kevin Smith, a popular movie director, was removed from a flight for taking up more than one seat. He immediately started to Tweet about it and bash Southwest. It turns out that his negative Tweets about Southwest may have been self-serving to promote one of his upcoming movies but the fact remains that Southwest took a beating from him for several days online.

So, how does a company protect themselves from this kind of negative PR when social media sites provide instant access to a multi-million person audience?

United Airlines and Domino’s struggled with addressing their social media woes. United was very slow to respond and when they ultimately did respond, their response got far less fan fare than Dave’s video did…probably because they didn’t respond in-kind. A smart response would have been to craft their own witty video response and publish it on YouTube as well as on their own site. This likely would have generated millions of views and worked better to spread their response which was to ultimately offer to pay for Dave’s guitar. Dave turned down the payment and instead had them donate the money to charity. United has since incorporated this video into their standard training for all employees which shows me they at least understand how important customer service is to their company and what one unsatisfied customer can do to them in social media.

Domino’s didn’t fare much better. They didn’t have ANY social media presence when their YouTube video broke so they had to quickly establish a Twitter accountant and start responding to the thousands of negative Tweets about them.

Southwest probably handled their situation the best of the three examples listed here. They have a very active social media department and routinely use it to address social media issues. They became aware of Kevin’s issue within an hour and immediately they responded to him publicly, personally and to many of the other Southwest followers who were Tweeting about it.

The questions to ask yourself are:
1. Is my organization monitoring social media chatter about my product or service?
2. Are we ready to respond?
3. Do we know how to respond?

No matter what industry you’re in, the social media gorillas are Facebook, Twitter, and YouTube. Beyond that, there are review sites for just about every industry today.

Here are 2 easy and free ways you can monitor chatter about your company today:
1. Set up free Google Alerts. Simply Google which topics interest you and you’ll get an alert every time these topics are mentioned. For example, Southwest could set up Google Alerts for search queries such as:
a. Southwest sucks
b. Southwest sux
c. Southwest tickets
d. Southwest seats
And so on. You can set the Alerts to come to you 1 time daily or every time a search result is available with your search query in it. Doing the latter will ensure you’re timely in your response to any negative chatter about your company.

2. Check out Twittrratr -
Full disclosure here that the site is not perfect IMO but it can help to give you an overall sense of whether you’re receiving positive, negative or neutral Tweets and you can link directly to the Tweets so you can easily respond.

Check back for more blog posts about social media monitoring in the days/weeks to come.

SFIMA Event and Tweetup After Party

SFIMA - South Florida Interactive Marketing Association New speaker just announced for this Thursday's event. Its Miami Dolphins SVP of Corporate Partnerships & Integrated Media, Jim Rushton. His presentation will be on how the Dolphins win fans' hearts & wallets thru education, promotion & connection. Register now: http://bit.ly/7grlrX

Tweetup :: SFIMA Jan09 After Party Tweetup (via @sfima) #twtvite

http://twtvite.com/th7k8e/1

Exchange Business Cards automagically! TwtBizCard automatically exchanges your contact information with everyone who RSVPs to this event. Learn more at TwtBizCard.

"Maternity Leave" is winding down. Getting back in the swing and prepping to speak at the Online Marketing Summit in San Diego in Feb.