Friday, June 26, 2009
Monday, June 22, 2009
Interactive Metrics, What You Really Need to Know
As I mentioned in an earlier post, I was asked to present to the Florida Direct Marketing Association last week about interactive metrics. This presentation breaks down what you really need to be focused on to be making good decisions for your interactive marketing and business at large.
For your download:
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For your download:
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Monday, June 15, 2009
Maria Harrison, iClarity Owner, to Present at FDMA, 6/18
THE SECOND HALF - Meet or beat your year-end estimates and look like a superstar!
While it feels like 2009 has only started, we’re actually halfway through the year. At this point the FDMA asks you:
• Are you on track to meet or beat your forecasts?
• What can you do to drive in more sales?
• What programs both online and offline can you test, and test quickly to increase sales?
• Are you drowning in a sea of online numbers and are not sure which are the most meaningful to track?
If you answered “yes” to any of the above questions, this is the one FDMA session you do not want to miss. We have two great presentations lined up for you.
Presentation 1 – Leave NO Stone unturned - 50 tips, tricks and ideas you can take to the bank. (12:30 - 1:30pm)
Presented by Jim Gilbert, Author, Direct Marketing Professor and Consultant.
In this presentation, Jim Gilbert will leverage his 20+ years experience in teaching direct marketing companies how to increase sales - by providing you with marketing program ideas that are simple and quick to execute.
Jim’s presentation will address consumer and B2B, online and offline, lead gen and direct sales strategies and tactics - in short - marketing programs you may have missed. He will engage you in “operation turned stone”, an opening for you to look for breakthrough opportunities in your company to “find” missing revenue.
You are guaranteed to takeaway between 5 and 10 action items to beat your forecasts with.
Presentation 2 – Interactive Metrics - What You Really Need to Know (1:30 - 2:15pm)
Presented by Maria Harrison President/Owner of iClarity.
In this informative presentation, Maria Harrison will take you through the good, the bad and the ugly of interactive metrics. Interactive marketing is a double-edged sword when it comes to metrics.
Just because everything can be counted, doesn’t mean it’s important in making business decisions that will help you have a positive impact on your interactive marketing initiatives.
Ms. Harrison will show you how simplistic interactive metrics can really be, how to set benchmarks, and develop meaningful executive dashboards that will help you make the right decisions to improve your interactive marketing efforts. She will define some basic interactive metric terms and teach you how to immediately apply those metrics to your business.
11:30 a.m. - 12:00 pm Registration Check-in and Networking
12:00 pm - 12:30 pm Annoucements, Lunch, Netowrkign at Table
12:30 pm Presentation by Jim Gilbert
1:30 pm Presentation by Maria Harrison
2:15 pm Prgram ends.
Register early to avoid additional $10 walk-up fee.
Visit www.fdma.org to register now!
While it feels like 2009 has only started, we’re actually halfway through the year. At this point the FDMA asks you:
• Are you on track to meet or beat your forecasts?
• What can you do to drive in more sales?
• What programs both online and offline can you test, and test quickly to increase sales?
• Are you drowning in a sea of online numbers and are not sure which are the most meaningful to track?
If you answered “yes” to any of the above questions, this is the one FDMA session you do not want to miss. We have two great presentations lined up for you.
Presentation 1 – Leave NO Stone unturned - 50 tips, tricks and ideas you can take to the bank. (12:30 - 1:30pm)
Presented by Jim Gilbert, Author, Direct Marketing Professor and Consultant.
In this presentation, Jim Gilbert will leverage his 20+ years experience in teaching direct marketing companies how to increase sales - by providing you with marketing program ideas that are simple and quick to execute.
Jim’s presentation will address consumer and B2B, online and offline, lead gen and direct sales strategies and tactics - in short - marketing programs you may have missed. He will engage you in “operation turned stone”, an opening for you to look for breakthrough opportunities in your company to “find” missing revenue.
You are guaranteed to takeaway between 5 and 10 action items to beat your forecasts with.
Presentation 2 – Interactive Metrics - What You Really Need to Know (1:30 - 2:15pm)
Presented by Maria Harrison President/Owner of iClarity.
In this informative presentation, Maria Harrison will take you through the good, the bad and the ugly of interactive metrics. Interactive marketing is a double-edged sword when it comes to metrics.
Just because everything can be counted, doesn’t mean it’s important in making business decisions that will help you have a positive impact on your interactive marketing initiatives.
Ms. Harrison will show you how simplistic interactive metrics can really be, how to set benchmarks, and develop meaningful executive dashboards that will help you make the right decisions to improve your interactive marketing efforts. She will define some basic interactive metric terms and teach you how to immediately apply those metrics to your business.
11:30 a.m. - 12:00 pm Registration Check-in and Networking
12:00 pm - 12:30 pm Annoucements, Lunch, Netowrkign at Table
12:30 pm Presentation by Jim Gilbert
1:30 pm Presentation by Maria Harrison
2:15 pm Prgram ends.
Register early to avoid additional $10 walk-up fee.
Visit www.fdma.org to register now!
Monday, April 27, 2009
FREE Webcast Thursday, Save the Date!
On Thursday you can hear myself and fellow interactive marketing gurus chat it up about the next big thing in internet marketing. The event is 100% FREE, but webinar access is limited!
For more info visit: http://tinyurl.com/ThoughtLeadersForum
The internet has become the essential hub for all business and personal communications. Join Internet Marketing Experts Jay Berkowitz, Maria Harrison, Mitch Joel, Jim Kukral, Joe Laratro, Mari Smith and Richard Stanton, to find out what is coming next in marketing online.
* Why is there so much buzz about Twitter and how can I make it work for me?
* What are top strategies for marketing your business online?
* How to use social media websites for business?
* What is the future for Google and search marketing?
* What are the best approaches to market your personal brand?
Title: Thought Leaders Forum - What's Next in Internet Marketing
Date: Thursday, April 30, 2009
Time: 12:30 PM - 1:30 PM EDT
REGISTER NOW! http://tinyurl.com/ThoughtLeadersForum
For more info visit: http://tinyurl.com/
The internet has become the essential hub for all business and personal communications. Join Internet Marketing Experts Jay Berkowitz, Maria Harrison, Mitch Joel, Jim Kukral, Joe Laratro, Mari Smith and Richard Stanton, to find out what is coming next in marketing online.
* Why is there so much buzz about Twitter and how can I make it work for me?
* What are top strategies for marketing your business online?
* How to use social media websites for business?
* What is the future for Google and search marketing?
* What are the best approaches to market your personal brand?
Title: Thought Leaders Forum - What's Next in Internet Marketing
Date: Thursday, April 30, 2009
Time: 12:30 PM - 1:30 PM EDT
REGISTER NOW! http://tinyurl.com/
Friday, March 27, 2009
Enhancing Nonprofits Presence on the Web
My preso is currently being featured on the SlideShare How to DIY page! Check it out: http://tinyurl.com/d95p8z
Enhancing Nonprofits Presence on the Web
View more presentations from harrisonm10.
Thursday, March 26, 2009
How Your Web Presence Can Increase the Bottom Line
On Tuesday, I had the honor of speaking to the Broward County Cultural Division and many businesses and arts and cultures nonprofits in Broward.While this presentation covered many of the topics I hit in the FDMA presentation, it has an expanded section on how to leverage social media as well as Google and YouTube.
Many thanks to all who attended.
You can download a copy of the preso here:
How Your Web Presence Can Increase the Bottom Line
Many thanks to all who attended.
You can download a copy of the preso here:
How Your Web Presence Can Increase the Bottom Line
Friday, March 20, 2009
Google for Nonprofits
I was invited to speak at the FDMA/FANO nonprofit Summit held yesterday, 3/19, in Fort Lauderdale, FL. A room of over 100 attendees learned about all the ways they can leverage Google for free. If you were in attendance, thank you for coming. If you couldn't make it, here is the deck I presented. The highlights are, as put by my fellow presenter, Joe Laratro, (paraphrasing) "Google must have a guilty conscious because they give away a lot for free!"
They give away:
And the presentation also covers how nonprofits can leverage YouTube and a bonus slide about Yahoo!
Enjoy!
Download presentation here:
Google for Nonprofits
They give away:
- the ability to build your own site, for free with Google Site
- free access/use of Google Earth to invite your donors and volunteers to engage more personally with your charity or brand
- Google Grants will give you up to $10,000 per month to spend on Google AdWords (up to $40,000 if you exhaust that grant every month)
- Google Docs to be your document management system possibly saving you the hassle of a costly intranet build out
And the presentation also covers how nonprofits can leverage YouTube and a bonus slide about Yahoo!
Enjoy!
Download presentation here:
Google for Nonprofits
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