Interactive Marketing Manager
The Interactive Marketing Manager will drive marketing strategy and initiatives that optimize online customer acquisition and growth across multiple online channels. The Interactive Marketing Manager will work with a variety of clients including but not limited to travel, technology, entertainment, lead gen, membership, financial services, ecommerce and more. As the Interactive Marketing Manager, you will have the opportunity to deliver a variety of services to clients including implementing strategy around social media marketing, display media, search marketing, email marketing and more.
This is an exciting opportunity to be on the ground floor of a S. Florida based interactive media consulting company with national and worldwide clients.
Job Responsibilities:
- Overall ownership of media achieving key performance indicators
- Annual, quarterly and month media planning and buying of CPA, CPC, CPM and flat rate media placements, such as networks, exchanges, premium, affiliates, etc.
- Identifying, negotiating and project managing opportunities
- Day-to-day ownership of key publishers, portals and technology partners
- Imagining and writing creative briefs to direct agencies to develop results-oriented creative including banners, emails and landing pages
- Analyze campaigns/derive actionable insights to expand programs and drive efficiency.
- Weekly report-out to team including internal partners and clients on performance and optimization
- Achieve spend, traffic and conversion goals for online advertising
Required Skills:
- Bachelor's degree (B. A.) in marketing or like program.
- Minimum 1+ years experience with digital media, agency-side or client-side
- Demonstrated experience in negotiating placements and delivering against traffic and booking goals.
- Strong working knowledge of interactive marketing best practices
- Strong analytical skills.
- Strong creative and direction skills.
- Strong interpersonal, verbal and written communication skills.
- Some knowledge of email marketing, social media marketing and search marketing Experience performing creative optimization and landing page analysis
- Proficient with MS Excel, MS Word, MS Outlook
- Experience with PowerPoint
- Self-starter with ability to thrive in fast paced environment
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